Résumé

Summary

Jeffrey LeFevre is an EY global marketing-communications manager, with proven success in cross-border stakeholder management; digital engagement; content creation and curation; change communications; and B2B marketing.

Professional Experience

EY | Brand, Marketing & Communications (BMC) — Chicago

Global Assurance Digital Brand & Marketing Supervising Associate (March 2016–Present)

  • Digitalize EY Assurance’s semi-annual print magazine, Reporting, into a top-3 EY insights hub with monthly, media-rich content
  • Install fluid content/channel strategy across Assurance programs to increase buyer engagement and conversion
  • Counsel program leaders on digital content, channel and analytics strategies to achieve maximum results
  • Expand ey.com/reporting’s reach and market engagement through sector and market content/channel partnerships
  • Improve returning visitors, bounce rates and session durations with buyers through LinkedIn and SEA paid strategy

Global and Americas Assurance Communications & Engagement Supervising Associate (August 2014–March 2016)

  • Engaged 70K+ auditors internally around significant audit transformation through internal digital-hub strategy
  • Established global internal channel-mix and rigorous metrics strategy, honored by Global CMO as best practice
  • Generated record auditor engagement via internal hub approach for employee, digital-communications program
  • Yielded 30% share of voice among Big Four and 2.6M impressions via inaugural #AuditorProud social program
  • Crafted 50+ media-rich communications (e.g., infographics, videos) to drive change-management behaviors
  • Elevated internal webcast engagement, increasing attendance to 90% of 20K+ executive invitees (+10% Δ)

FTI Consulting | Strategic Communications — Chicago

Global and Americas Marketing Coordinator, July 2013–August 2014

  • Enhanced FTI Consulting’s profile as specialty PR leader through digital-content and executive-visibility strategy
  • Installed series of global programs (e.g., @FTI_SC, media analytics, SCWeek, website), recognized as best-practices
  • Spearheaded global intranet, internal marketing e-newsletter and industry awards to drive employee engagement
  • Institutionalized global, media-analytics platform, to integrate 2.7B impressions of content across firm acquirees
  • Served as chief content manager and writer (e.g., bios, infographics, microsites, releases, reports, tweets, videos)
  • Earned top coverage (e.g., IRMagazine.com, NYTimes.com), disseminating it via @FTI_SC and internal channels

MSLGROUP | Publicis Groupe — Chicago

Midwest Marketing and Business Development Coordinator, February 2011–July 2013

Select Clients/Projects: GM, P&G, UL, General Mills, Nestlé, Zurich Insurance, ComEd, U.S. Cellular, Navigant and Intertek

  • Elevated MSLGROUP’s visibility and new/organic client wins in Midwest market via thought-leadership strategy
  • Secured 46% growth YOY as Chicago team, contributing to global growth of 13.4% and World PR ranking of four
  • Served as interim department lead, and regional content and marketing liaison through key organizational changes
  • Led awards, reputation-management program; secured 111 top-tier accolades (e.g., Silver Anvils, SABREs, Stevies)
  • Capitalized on experts via blogs, events and videos to drive regional visibility post-agency M&A and brand redesign
  • Defined new regional B2B/B2C insights toolkit (i.e., traditional media audit, competitive audit, research profile)
  • Signed series of distinguished accounts (e.g., GM, Zurich, LBP, FONA, Land O’Frost, LaSalle, ISMS/ISMIE, Mazola)
  • Directed insights, strategy and execution stages of Fortune 500 and top-tier Midwest RFIs, RFPs and presentations
  • Engineered inaugural Fortune 500 prospecting-research program to VPs/SVPs, later adopted by firm nationally

Education

Loyola University Chicago (LUC), School of Communication — Chicago

B.A. with Honors, Advertising and Public Relations (magna cum laude); Minors in Bioethics and Marketing; Concentration in Digital Marketing

  • Activities: Communication Honor Society President; Marketing Club President; Student Ambassadors Team Leader
  • Honors: Dean’s List (3.757 GPA); Jesuit Honor Society; Trustee Scholar; Outstanding Advertising/PR Major Award

Activities

Graduates of the Last Decade (GOLD) Alumni Board, Loyola University Chicago — Chicago

President Elect and Executive Committee Member; Former Professional Development Committee Chair, June 2011–Present

  • Activated new advisory-board model and sold out three career-centric events to elevate GOLD engagement

Public Relations Society of America (PRSA) — Chicago

National and Chapter Member; Former Chicago Chapter and Young Professionals Network  Board of Directors Member, July 2011–Present

  • Directed communications for chapter of 500+; oversaw print, social and web content via six-member committee

Point Foundation — Chicago

Chicago Cornerstone Host-Committee Member; Communications Sub-Committee Co-Chair, June 2016–October 2016

  • Raised $53K as team for LGBTQ scholars, exceeding goal; yielded $7.8K in event sales via organic-social strategy

Honors

  • Global Best Practice Spotlight (EY), Global Spotlight (FTI Consulting) and Global Program Winner (MSLGROUP)

Skills

  • Proficient in AP Style, Adobe Creative Suite 6 (i.e., Illustrator, InDesign, Photoshop), SharePoint, Sprinklr, Sysomos and video editing