B2B PR Work
Press Releases: Varied Executive Appointments
Larry Larsen Joins MSLGROUP’s Growing Chicago Corporate Practice
MSLGROUP has appointed Larry Larsen as a senior vice president in the Chicago office. He will be a senior strategist focusing on financial communications, crisis communications and financial media relations.
Chicago, May 7 2013: MSLGROUP has appointed Larry Larsen as a senior vice president in the Chicago office. He will be a senior strategist focusing on financial communications, crisis communications and financial media relations.
"Larry brings more than 17 years of agency experience and expertise in financial communications and investor relations to MSLGROUP," said Brad Wilks, Midwest Managing Director MSLGROUP North America. "His joining our firm is further demonstration of MSLGROUP's commitment to strengthening our corporate and financial communications offering in North America."
Most recently, he served as a principal at Sard Verbinnen & Co. where he was senior communications advisor and chief financial writer for a number of blue-chip clients, including DeVry Inc., Kroger Co., Walgreen Co., Midas International Corp. and Select Comfort Corp. He has also held positions at communications agencies, Weber Shandwick, Edelman, Fleishman-Hillard and Hill+Knowlton Strategies.
Larsen holds a MBA degree in finance and marketing from Loyola University Chicago and a B.A. in classics from Bucknell University in Lewisburg, Pa. He serves on the board of directors for the Chicago chapter of the National Investor Relations Institute (NIRI), and as a communications volunteer with the American Cancer Society CEOs Against Cancer (CAC) program.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to event management. With more than 3,700 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today the largest PR network in EMEA, Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000 professionals.
www.publicisgroupe.com| Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe
MSLGROUP Appoints Jack Yeo to Lead Crisis and Issues Practice in Chicago
CHICAGO, Aug. 11, 2011 /PRNewswire/ -- MSLGROUP, the Publicis Groupe's flagship communications and events company, today announced the appointment of Jack Yeo as senior vice president and director of Crisis and Issues Management in its Chicago office. He will be the senior crisis and issues management strategist for a number of the agency's corporate and consumer clients in the Midwest, and will be responsible for developing and building the office's crisis communications capabilities.
"The creation of a dedicated crisis and issues practice will enable us to fulfill an ongoing demand from both current clients and prospects: a seasoned, senior resource with experience across corporate and consumer clients," said Joel Curran, managing director, MSL Chicago. "Jack clearly understands the complexities of client needs in crisis and issues circumstances, and we're thrilled to have him join our growing corporate team in Chicago."
Yeo brings 20 years experience in corporate communications and crisis management to MSL Chicago. Most recently, he was corporate practice lead and chief operating officer at Henson Consulting where he defined and built the firm's corporate reputation offering and helped grow revenues and staff by more than 300 percent. Prior to joining Henson Consulting, Yeo was a senior leader at Burson-Marsteller where he spent 13 years as an account leader on several of the firm's largest and most valued clients, including Hormel Foods Corporation, CDW Corporation, Ameritech, R.R. Donnelley and The Chicago White Sox. Prior to joining Burson-Marsteller, he spent four years at Hill and Knowlton in the firm's corporate and financial relations group.
"I am honored to be a part of MSLGROUP. MSL is a fast-growing and strategic agency with a blue-chip client base," said Yeo. "I look forward to helping the firm build on its already strong crisis communications offering by developing and implementing wide-ranging crisis preparedness, crisis response and corporate reputation programs that can help current and future clients build and protect their valuable corporate reputations."
Yeo is a graduate of the William Allen White School of Journalism and Mass Communication at the University of Kansas and lives in Downers Grove, Ill. with his wife and three children.
MSLGROUP is Publicis Groupe's PR, speciality communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to employee communications, from public affairs to reputation management and from crisis communications to event management. With more than 2,900 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today, as the largest PR network in Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing brands to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com