Board of Directors (Dec. 2012-Present); Co-Chair, Communications Committee, Chicago Chapter (Dec. 2011-Present):
• Direct communications for 500-person chapter; oversee social engagement (i.e. Facebook, Twitter, LinkedIn)
• Leverage online/offline content strategy to amplify key programs(e.g. Skyline Awards, Midwest District Conference, monthly luncheons)

Board Member, Workshop Subcommittee Chair, Young Professionals Network, Chicago Chapter (July 2011-July 2012):
• Slated one of most highly-attended workshops on record, with more than 55 Chicago-area young professionals in attendance
• Executed event logistics and marketing for educational program; secured panel of industry thought leaders (i.e. Michael Lev, associate managing editor, business, Chicago Tribune; Kathryn Janicek, executive producer, NBC Universal and creator, 30SomethingonShuffle.com; Christie Shein, senior account supervisor, corporate branding, MSLGROUP)
• Raised organizational awareness and participation via social media and word-of-mouth; developed YPN and PRSA brand ambassadors via well-crafted YPN social and professional development programs

• Govern branding of Board; differentiate as constituency to connect University’s young alumni in a professional, social and philanthropic capacity
• • Raise young alumni engagement of board programs; connect with target via social media, word-of-mouth and direct mail

Client/Project Experience: MSLGROUP (i.e. MSL Chicago, MSL Detroit), Procter & Gamble, General Motors, UL (Underwriters Laboratories), Zurich Insurance, Delta Faucet, DeVry University, Sealy

• Yielded record growth in 2011 at MSL Chicago, contributing to global agency growth of 13.4 percent and ranking of four
• Served as interim department lead; presided over prospecting and new business reporting to N.A. Corporate
• Direct insights, strategy and execution stages of Fortune 500 and top-tier Midwest RFIs, RFPs and presentations
• Oversee awards program as project manager; secured 111 high-profile accolades to date (e.g. Bronze/Silver Anvils, SABREs, Stevies, B2s)
• Engineered inaugural Fortune 500 prospecting research program to VPs/SVPs, later adopted by firm nationally
• Defined new regional BtoB/BtoC insights toolkit (i.e. traditional media audit, competitive audit, research profile)
• Serve as project manager of digital team; produced original video blog series as featured by Corporate globally
• Capitalized on Chicago Ideas Week sponsorship; aligned VIP passes with prospects from 21 unique companies
• Manage development of strategic speaking engagements (e.g. PRSA International Conference, Florida PR Association's Annual Conference, PRSA Counselors Academy, PRSA Chicago)
• Earn top-tier media placements highlighting agency (e.g. PRWeek, Chicago Tribune, Crain's Chicago Business, The Holmes Report, O’Dwyer’s, PR News, Reuters, St. Louis Business Journal)

Honors: Together Works Better Winner, North America, April 2013; Boundless Achievers Winner (i.e. Employee of the Month), Sept. 2011; Featured Blogger, Global Corporate Blog, April 2012-Present

Client Experience: Dr. Sarah Warren, Our Spheres of Influence; Loyola University Chicago (i.e. Office of First Year Experience, Discover Loyola, Peer Mentors, Council of First Year Intelligence); Premier Event Marketing (i.e. Manor, Crescendo, MaxBar, Le Passage); Aalasu; DishBuzz

Dr. Sarah Warren, Our Spheres of Influence:
• Constructed fluid social media campaign strategy to strengthen SEO and brand awareness as platform for novel
• Attained national “#FollowFriday” ranking of 632, Klout score of 60 and Twitter following of more than 2,300
• Fortified credibility as thought leader via key industry influencers (e.g. The Huffington Post, TwitterMom)
• Drove diversified audiences to central website via tailored messaging across strategic social networks (e.g. Twitter, Facebook, LinkedIn, YouTube)

Office of First Year Experience, Loyola University Chicago:
• Designed strategic brand and direct marketing pieces to target diversified application pool for orientation program
• Furnished graphic design pieces for diverse large-scale programs (e.g. Masquerade Ball, Mr. Loyola Pageant)
• Rebranded “Ramblin” Around,” a University student guide and directory for 10,000+ students and staff

Premier Event Marketing:
• Engaged target audiences with brands via word-of-mouth and digital mediums (e.g. Facebook, Twitter, Foursquare)
• Aligned celebrities as brand ambassadors to establish venue credibility (e.g. Mario Lopez, Chicago Blackhawks)

• Advanced membership by 45 members over prior semester; launched online application process via Google Docs
• Promoted career development via industry professionals (e.g. Edelman recruiters, Insidedge VP, agency principal)
• Employed professors and administrators in word-of-mouth recruiting to strengthen brand credibility

Client Experience: Chef Stephanie Izard, Girl & the Goat, Boka Restaurant Group, Boka, Perennial Virant (formerly Perennial), GT Fish & Oyster

• Constructed media materials (e.g. chef profile, fact sheet) to elevate “Top Chef”, Stephanie Izard’s credibility
• Tailored copy of Girl & the Goat collateral to differentiate it as local, sustainable, rustic American restaurant
• Reinforced local and national media relations strategy to distinguish Boka Restaurant Group as thought leader

• Reorganized programming from client to skill-development model; grew membership by 500 percent over prior year
• Established Facebook as primary communication channel to increase effectiveness and accessibility of messages
• Emphasized industry specialties via assorted speakers representing top-tier brands (e.g. McDonald’s, AT&T, Escada, Red Cross)

Client Experience: La Presse, APART Pizza Company Chicago

Client/Project Experience: GolinHarris, The Dow Chemical Company (Dow Solar)

• Administered traditional and digital media audits via Radian6, Factiva and CMI; prepared notable new business RFP
• Spearheaded media outreach development, driving agency media placements by 115 percent over previous quarter
• Secured regular agency coverage among tier-one publications (e.g. The New York Times, USA Today, PRWeek)
• Composed C-level executive byline articles and press releases (e.g. PR News crisis communication feature)
• Installed integrated campaign to engage target audiences in online discussions with Dow Solar brand ambassadors
• Launched thought leadership and executive visibility network (e.g. speaking engagements, editorial opportunities, conferences, awards)
• Delivered strategic, multi-faceted campaign to Dow Solar executives to elevate new product traction in industry

Client/Project Experience: Motorola, Coleman, Leo Burnett, Acxiom, Cemusa, Mushroom Council, Roundy's Supermarkets, Autodesk, Print24, S&C Electric Company, W.W. Grainger

• Shaped executive visibility and awards recognition programs, positioning Leo Burnett as agency thought leader
• Bolstered Acxiom’s credibility in industry; positioned executive as retail expert among national and regional media
• Executed daily, comprehensive traditional and digital media audits for global, outdoor advertising innovator, Cemusa to keep team abreast to relevant online and offline conversations, and drive client messaging strategy
• Evaluated and quantified Motorola’s sustainability platform; counseled account team on competitive analysis

Client Experience: Modern Healthcare, Modern Physician, Crain Communications

• Elevated editorial, experiential and industry recognitions programs (e.g. Top 25 Women in Healthcare, Design Awards, 100 Top Hospitals, 100 Most Powerful People in Healthcare)
• Directed trade show logistics, database and electronic mailings to 260,000+ readership base leveraging Cheetah Mail
• Amassed and dissected qualitative and quantitative data; advised team based on insights extracted
• Identified prime convention locale for 500+ executives; helped secure a 35 percent price reduction on venue

Client Experience: Groupon, David Barton Gym, Boyd Gaming, Blue Chip Casino, East Bank Club, Wink

• Facilitated launch of a new social media agency, Wink; developed concept for accompanying online video
• Examined climate of Groupon, Blue Chip Casino and David Barton Gym; presented in-depth analysis to partners
• Fashioned all agency intelligence reports featuring industry and client-specific subject matter for firm