Business Development and Corporate Marketing Coordinator, Midwest Region, MSLGROUP
Public Relations and Communications | Greater Chicago Area, US
Jeffrey LeFevre is a PR and marketing professional with experience working among the industry’s top-ranked global networks, including MSLGROUP (Publicis Groupe), GolinHarris (Interpublic Group) and Edelman. He specializes in business development, with a niche background in corporate agency marketing, insights creation, graphic layout/design, content creation and digital strategy.
Jeffrey currently is a new business development coordinator at a top-five ranked, global communications and engagement agency, MSLGROUP. As part of the MSLGROUP North America Midwest region, he partners with the leadership team and global network on new business and marketing for MSL Chicago and MSL Detroit, and has served as the interim department lead. A strong growth rate and top-tier client development has earned the Midwest region recognition across the company’s network, contributing to a global agency growth of 13.4 percent year over year and global ranking of four (The Holmes Report 2012).
In addition, Jeffrey has served as a project manager and consultant under the name, @jeffreyplefevre Consulting, working with small businesses and entrepreneurs on PR, marketing and digital strategy.
Jeffrey holds a B.A. with Honors in advertising and public relations from Loyola University Chicago, with minors in marketing and bioethics, and sits as a board member on the university’s GOLD young alumni board. He also remains active on the PRSA Chicago board of directors and as a co-chair of the communications committee.
Skills: Proficient in Cision, LexisNexis, Radian6, Factiva, Associated Press Style, Google News and Adobe Creative Suite 5 (i.e. Illustrator, InDesign, Photoshop); basic website design and usability (e.g. CSS, HTML, WordPress, SEO, SMO, Google Analytics, Flavors.Me); video editing and presentations (e.g. Animoto, iMovie, Prezi, iDVD); social media strategy (e.g. Twitter, LinkedIn, YouTube, Posterous, Facebook, Yelp); as well as Mac OS X and PC computer systems.